The kid has become a Shopkins fiend. We were introduced via YouTube – Gracie and Mommy talk about them a lot – and she started collecting. This weekend she collected all her duplicates together and invited a friend over to trade. It’s quite a process to watch.

They know all the names – all puns – what season they’re from (we’re now up to five) and whether each one is rare or ultra rare or coated in diamond dust or whatever.

It took me a while to wrap my head around until I realized that it’s just like when I collected stickers and traded with my friends at recess. Except more expensive. And with excess little plastic shopping baskets that really don’t need to accompany every single purchase.

And apparently collecting and trading Shopkins has taught my kid that everything with a moustache is Italian. At least that’s what she said today. Though there’s at least one moustachioed Shopkin that’s French because he’s a baguette.

On the one hand this is teaching my daughter some weird consumerism, on the other hand she loves to play with them for hours at a time.

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