Don't just live in the world

Cream rises

November 28th, 2013 | Posted by Amy Boughner in Work

On Tuesday I was invited to attend a series of workshops on the STRUT Tour. It was a fun day in Toronto, driving around in a sponsored Buick Enclave, listening to a lot of smart people talking about interesting things.

In the second workshop, held at a bistro and hosted by Michelle Bosc, the Director of Marketing for Chateau Des Charmes wines, there was a statement made that the whole panel of speakers agreed with – that good content will get someone noticed and that building a strong, active audience is better than building a large following.

Some of those in attendance tweeted this sentiment out and got responses as we were sitting there, which they brought up to the panel – people don’t believe that to be true in all cases.

I, for one, don’t believe it. I have been in too many situation where who you know counts. But I was interested to see how others felt about the idea, and why.

Do you believe that in the end quality wins?

You can follow any responses to this entry through the RSS 2.0 Both comments and pings are currently closed.

Copy Protected by Tech Tips's CopyProtect Wordpress Blogs.