On Tuesday I was invited to attend a series of workshops on the STRUT Tour. It was a fun day in Toronto, driving around in a sponsored Buick Enclave, listening to a lot of smart people talking about interesting things.

In the second workshop, held at a bistro and hosted by Michelle Bosc, the Director of Marketing for Chateau Des Charmes wines, there was a statement made that the whole panel of speakers agreed with – that good content will get someone noticed and that building a strong, active audience is better than building a large following.

Some of those in attendance tweeted this sentiment out and got responses as we were sitting there, which they brought up to the panel – people don’t believe that to be true in all cases.

I, for one, don’t believe it. I have been in too many situation where who you know counts. But I was interested to see how others felt about the idea, and why.

Do you believe that in the end quality wins?

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